Hello, my name is Lucia and I am a designer based in Manchester, UK.
I have always been interested in why people do what they do. My interest in customer behaviour led me to study marketing communication, where a large portion of time was dedicated to psychology and understanding users.
In 2014 I had an opportunity to work as a customer support agent where I learned more about customer needs and struggles. This gave me a different view on how my company’s website worked, helped me empathise with users and motivated me to improve their experience. As I could not speak with every customer, I learned how to use Google Analytics to gather insights from data to identify problems. Thanks to my new skills I found a job where I was able to do more for customers. I have been working as a Customer insight analyst since 2015. I analyse customer behaviour and help my product teams to make data driven decisions and keep user centred approach.
But data can only tell a part of the user story. I believe that we can get the best insights when qualitative and quantitative findings are combined. I decided to pivot my career and help solving customer problems using design and research. I graduated from innovative Graphic design course at Shillington in July 2019. I learned how to apply design thinking to develop, test, evaluate and implement visual outcomes using industry-standard software such as Adobe InDesign or Adobe XD. I developed understanding of user experience design, created prototypes, and conducted user research to gather feedback from users and used gathered insights to drive improvement.
I am now looking for a new challenge where I can use my skills and recently acquired knowledge to drive a positive change.