MY ROLE
Designer
Designer
TOOLS USED
Adobe Illustrator, Adobe Indesign, Adobe Photoshop
Adobe Illustrator, Adobe Indesign, Adobe Photoshop
CONTEXT
Brief was to create a brand identity for a new multipurpose events and conference complex based in Hoi An, designed by Zaha Hadid.
ACTIONS
Hoi An is a lovely town with traditional architecture and lantern-lit streets that hasn’t changed a lot in the last decades. Zaha Hadid’s architectural style is the complete opposite – bold, fluid and asking for your attention.
This unique and unexpected combination was what I wanted to bring to the brand identity concept. I joined the right angled streets of Hoi An with the fluid and organic shapes of Zaha Hadid’s buildings.
PROJECT INCLUDED
Research (location, architects, venue), competitor research, personas, brand concept, name creation, logo and visual communication.
