MY ROLE
UX Researcher, Designer 

TOOLS USED
UsabilityHub, Adobe XD, Adobe Illustrator

CONTEXT
This was my favourite student project. The goal was to promote a SIM only deal in a way that would connect with the target audience, which in this case was newly retired people. 

My task was to design a landing page and packaging and also to validate whether users could complete one of the primary goals on the landing page - calculate how much would the deal cost.

ACTIONS
I conducted a first click test using UsabilityHub. The aim of first click testing is to verify that the first click a user makes on an interface to carry out a given task is clear and easy. My test had 20 participants, age over 65.

RESULTS
Seventy-five percent of participants completed the task successfully and I gathered ideas for next iteration. 
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