MY ROLE
Designer
Designer
TOOLS USED
Adobe Illustrator, Adobe Indesign, Adobe Photoshop
BRIEF
Create an inside spread for the first issue of Unseen Magazine targeted to unconventional travellers.
ACTIONS
It’s not easy to travel around West Africa but for those who dare to try, the reward is unforgettable. You will witness raw and authentic everyday life without the noise of tourism. I expressed this through a bespoke typeface that is by no means perfect but raw, authentic and beautiful.
Black and white pages represent opposites you can find in West Africa – quiet sanctuaries and loud markets full of character and colours.
PROCESS
Firstly, I researched my target audience, what they are like, their needs and goals. I used findings in my concepts and created moodboards. The next step was to create thumbnails to explore layout ideas which led to the final design you can see below.
Firstly, I researched my target audience, what they are like, their needs and goals. I used findings in my concepts and created moodboards. The next step was to create thumbnails to explore layout ideas which led to the final design you can see below.
